Email & lifecycle for considered brands
Sylora is a small email marketing agency. We design, write and run the flows and campaigns that turn the audience a brand already owns into its most profitable one, without the discount spiral and without the look of a platform template.
Sylora is an email marketing agency specialising in Klaviyo lifecycle programmes, retention email, SMS and campaign design for direct to consumer ecommerce brands.
Brands we send for
The problem
Send more. Discount harder. Ship the template that came free with the platform. It works for a quarter. Then the opens sag, the list stops growing, and the brand starts to look like every other tab in a crowded inbox.
The money is rarely in the next campaign. It is in the fifteen minutes after someone buys, the week before they run out, and the sixty days in which a good brand is either remembered or quietly replaced.
Nobody unsubscribes from a brand they look forward to hearing from. Retention is a design problem long before it is a discount problem.
Where the revenue sits
Five moments decide whether a customer becomes a repeat customer. Here is what usually happens at each one, and what we put in its place.
Usually
With Sylora
Usually
An order confirmation, then silence.
With Sylora
A welcome sequence that sells the second purchase before the first one has shipped.
Usually
Nothing, or a review request nobody asked for.
With Sylora
Onboarding that teaches the product properly, so it gets used and it works.
Usually
A discount, sent late, to people who were going to buy anyway.
With Sylora
A reminder timed to how fast the product is actually consumed, at full price.
Usually
A win-back with twenty per cent off and an apology tone.
With Sylora
A reason to come back that is not money, and a segment that earns the offer if it is needed.
Usually
Batch and blast to the whole list, deliverability be damned.
With Sylora
Segmentation that protects the sending reputation and lifts the entire file.
None of this is exotic. It is simply built, and then maintained.
What we do
We do not sell everything. We do email and the lifecycle around it, which is enough work for two people who care about the detail.
We open the account and read it properly: flow performance, list health, deliverability, segmentation, template hygiene. You get a prioritised list of what to fix, in order, with the revenue each fix is worth.
Welcome, post-purchase, onboarding, refill, browse, cart, win-back and VIP. Mapped end to end, written, designed, built and QA tested in your platform, with the logic documented so nothing is a mystery later.
A calendar with a reason behind every send. Copy that sounds like your founder rather than a marketer, design that looks like your site, and subject lines that earn the open without tricking anyone into it.
Email is not set and forget. We test what matters, keep the list clean as it grows, and report in language a founder can act on in two minutes. Revenue, retention, deliverability. No vanity dashboards.
Platforms
Klaviyo first, and deepest. Also Shopify, Recharge, Attentive, Postscript, Mailchimp, Brevo, Omnisend and Customer.io. If it accepts a clean HTML email, we can work in it.
Who we work with
We work with direct to consumer brands that have earned an audience and now want that audience to be worth more. Supplements, skincare, beauty, food, home care. The category matters less than the intent behind the product.
We take on a small number of brands at a time, because the work we are proud of is not the work you can do at volume. When the roster is full we say so, and we will tell you honestly if we are not the right fit.
How we work
We spent seven years building and running email programmes for top-tier agencies and the brands on their rosters. We learned what genuinely moves revenue, and we watched how much of a client’s budget goes to process rather than to the work.
Sylora is that same standard of work with the layers removed. A smaller roster, senior hands on every send, and a founder on the other end of the email.
Founder led, senior only. No junior handoff after the pitch, no account manager relaying your feedback to someone you have never met.
Every send is written, designed, proofed and render-tested before it reaches your list. Small agency, no excuses about capacity.
What we sent, what it earned, what we learned, what happens next. Four things, monthly, in language you can forward to a board.
We design to your brand, in your voice. If a competitor could swap their logo into your email and it would still work, we have failed.
The team
Founder
Seven years inside email programmes, most of it delivering work for top-tier agencies and the brands they serve. Stevan has built the flows, fixed the deliverability, rescued the migrations and sat with the reporting long enough to know which numbers actually move a business.
He leads strategy at Sylora: what gets sent, to whom, in what order, and why. If a tactic cannot be tied to revenue or retention, it does not make the plan.
Co-Founder
Jovana runs delivery, and she is the reason nothing slips. Calendars, briefs, design, build, QA and reporting all pass through her hands before they reach a client, which is why our sends go out on time and look like the brand paid for them.
Her focus is craft at scale: templates that hold up across clients, segmentation that stays clean as lists grow, and a process a founder can follow without chasing anyone.
That is the whole team. It is also the whole point.
Ready when you are
Tell us the brand and the platform. We will come back with an inbox teardown, free, and yours to keep whether we end up working together or not.
We reply within 48 hours. No sequences, no automated nurture, no calls you did not ask for.